Today and every day until March 7, 2013, I will share with you an article on storytelling, a remarkable video or my own thoughts on the subject. I believe this will help us calibrate our minds toward the possibilities for creative expression. I’m also hoping it will get everyone excited about coming to What’s Your Read — Barkada Circle’s storytelling jam session.

So my first honest attempt to make that happen is by sharing with you this article from Andy Goodman’s Free-Range Thinking newsletter. It’s called The 5 Parts of the Perfect Pitch. In it, Goodman gives his assessment on the components that are common between winning pitches based on his observations of LA’s Social Innovation Fast Pitch Competition.

According to Goodman, your pitch must answer the following questions in order for your audience (or potential donor) to get the whole story:

1. Who are you?
2. What problem does your organization solve?
3. What is distinctive about your solution?
4. What evidence can you offer of impact and sustainability?
5. What do you need now, and how will it help?

Click here to download the article’s pdf. Once you’ve got something going, we’d love to showcase your pitch at the March 7 Jam Session.